Independent consultancy for AI in advertising
Turn AI into your advertising advantage.
AI is changing how advertising is planned, bought and measured. You shouldn't need a Fortune 500 budget to get expert help with it. The Loop 8 gives ambitious advertisers senior, independent guidance, from strategy to results.
Change media buying and it reaches measurement, audience & data, governance and technology.
The Loop Score Snapshot · Free
A first look at AI across your advertising.
About 10 minutes. Your result appears straight away.
- 01
A profile of your answers across eight areas of advertising.
- 02
Where your decisions rest on things you can't see or verify, and why that matters commercially.
- 03
Three questions to take to named people this month, with guidance on what a clear answer looks like.
Your full report arrives by email. Your answers are self-reported, so treat the result as a starting point.
How we work with you.
Every agency, platform and technology provider now has an AI answer for your advertising, and each one is shaped by what they sell. We look across all of them, find where AI creates value, test it in practice and change how the work gets done.
Clarify what matters. The decision in front of you and what good looks like.
Map the picture. The teams, partners, technology and spend involved.
Test the claims. Against the evidence, with its limits visible.
Connect to value. What it means for cost, performance and risk.
Turn it into action. With owners and measures. You keep the decisions.
Our independence standard
We work for you, the advertiser.
Not for the agencies, platforms or technology providers selling to you. If we have a commercial relationship with one, we tell you before we recommend them.
Who we are.
The Loop 8 is built by people who have sat on every side of the table: the media owners who sell the inventory, the agencies who buy and plan it, and the AI specialists now rebuilding how both sides work.
Between us, we bring over 20 years in advertising, media and agency leadership across international markets, paired with hands-on experience inside the AI systems now reshaping discovery, buying and measurement. That's the difference: advertising expertise and AI expertise, in the same room, applied to your business.
Where to start.
Assessment
The Loop Score
Our in-depth assessment of how AI is changing your advertising, built from your teams' and partners' answers and tested against the evidence. Talk to us about what it would cover for your organisation.
Specialist project
AI Visibility and Discoverability
How your organisation appears when customers ask ChatGPT, Gemini, Perplexity and other assistants, which sources shape those answers, and what to do about it.
Ongoing
Advertiser-Side Advisory
Independent help to set your AI strategy, or to test and sharpen one you already have. We’re also there as agency proposals, technology decisions and AI initiatives come up.
Questions.
What is The Loop 8?
The Loop 8 is an independent advertiser-side consultancy for advertising decisions shaped by AI. It helps companies, tourism boards, government-related entities and other organisations that invest significantly in advertising find where AI can create value, test new approaches and change how their advertising works, from strategy to implementation support.
Who is behind The Loop 8?
The Loop 8 is built by people who have sat on every side of the table: the media owners who sell the inventory, the agencies who buy and plan it, and the AI specialists now rebuilding how both sides work. Between them, they bring over 20 years in advertising, media and agency leadership across international markets, paired with hands-on experience inside the AI systems now reshaping discovery, buying and measurement.
What does "advertiser-side" mean?
It means The Loop 8 works for the organisation that pays for the advertising, not for the agencies, platforms or technology providers that sell to it. The Loop 8 discloses any commercial relationship with a provider before recommending that provider.
What is the Loop Score Snapshot?
A free self-assessment of about 10 minutes, drawn from the questions in The Loop 8's full assessment. It shows where your advertising decisions depend on something you cannot currently see, verify or control, and gives you questions to take to your team and partners. The result is self-reported and indicative.
What happens to my answers?
We keep your answers to understand how advertising is changing across the market, separately from your contact details. If you ask for your report, we email it to you and keep a copy. The privacy notice explains the details and how to ask us to delete them.
Tell us what you're working through.
You do not need a brief. Tell us what is changing, uncertain or underperforming, and why it matters now. We will tell you honestly whether an independent view would help and where to begin.